How Snapchat is Making New York Fashion Week Accessible for Anyone with a Smart Phone

Learn about how to stay connected during New York Fashion Week told by the PRSSA Blog Team.

By: Lindsay Wishnew

This week is New York Fashion Week. Anyone who is slightly interested in fashion or who lives in New York City knows how huge NYFW is. Shows are going on around the clock, and tickets are often impossible to get.

Kanye West’s Yeezy Season 3 sold out Madison Square Garden in minutes, making it less than accessible for the average joe. But fortunately, we have Snapchat. I wasn’t there, but I certainly felt like I was. Kylie Jenner snapchatted the majority of the show and featured tons of backstage footage. Danielle Bernstien of “We Wore What” was there as well, and gave full coverage of the show. To keep up with the latest Fashion Week news, here are five accounts to follow on Snapchat for insider access:

  1. @weworewhat

Not only does Danielle go to a ton of shows, but she also gives you a glimpse into her personal lifestyle. Plus, her dog is beyond adorable.

  1. @maybelline

Maybelline has lots of backstage access and makeup tips! If you love beauty and fashion, this one is for you!

  1. @bloomingdales

Bloomingdale’s Snapchat is one of a kind and beautiful. They also cover a lot of designer interviews.

  1. @kylizzlemynizzle

Kylie Jenner’s Snapchat is full of front row views from all the best shows.


Style Caster attends tons of shows plus events, you can’t go wrong with this one!

Overall, Snapchat has made NYFW very accessible, and showcases just one of the strengths that social media can have in the fashion industry. So get snapping!


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