Why Your Personal Brand is Important

Read about why branding yourself is so essential for standing out in an oversaturated job market.

By: Madeline Strauch

Branding is a vital strategy for any professional looking to stand out. When you brand yourself, you are making yourself known, understood, and hopefully memorable.

As we know, first impressions are very important, especially in a professional setting. Creating your personal brand is a perfect way to promote the exact impression you want people to have of you. Branding is great because it doesn’t just have to be about who you are, but what knowledge and skills you can offer as well. This is especially helpful if you intend on getting a job, because employers will gain a brief understanding upfront of what you have to offer and benefit to their organization.

Your personal brand is an opportunity to stand out and showcase why you should be considered for an internship, job, promotion, etc. It is unique to you, so make sure to stay true to who you are, but keep in mind that it is wise to brand yourself in a way that aligns with your professional field. This will help make you memorable and consistent.

Essentially, your brand is a mechanism to sell yourself to a buyer, which, in most cases is a future employer. One of the goals of your personal image should be to market yourself to your audience to be interested enough in investing in you, whether it be for a job or even just an initial interview.

Social media is a huge aspect of your personal brand. Be consistent and smart about how you present yourself on your social media platforms. It is important to never include anything you wouldn’t want your employer to disapprove of. However, social media has the power to greatly enhance your brand. Keeping up with social media postings is important, especially posts or material that relates to your professional field or interests. A good thing to do is create a website or a blog where you can display skills and achievements in one place that is unique to you.

In today’s competitive professional world, the main point to take away about branding is try to make your personal brand special, something that employers will look at and be impressed by. It may seem difficult, but there are many unique things about yourself that others don’t have or don’t have in the same way you do. Remember to remain positive because your brand is just a reflection of who you are, it’s truly you that is unique in the world!




Word From An Old Soul: General Career Advice

Read about the ups, downs and possibilities that college can offer through a freshman student’s perspective.

By: Liana Sameth

The conventional wisdom is that there is a correlation between age and wisdom, but that’s not necessarily true. Anyone can give great advice! College is a place for personal and professional growth. Four years is a long time to develop personal, intellectual, social, and financial capital. Many students are excited about their careers and want to leap into the future. But remember to trust the timing of your life.

General career advice from a freshman:

“The unfortunate, yet truly exciting thing about your life is, there is no core curriculum. The entire place is an elective. The paths are infinite and the results are uncertain.” ~ Jon Stewart

We like to follow linear career trajectories but knowing how to navigate ambiguity and uncertainty in our lives is key. You have agency, the ability to make choices in the world. Every person needs to have a vision for themselves and values. Your twenties are tough years. When you leave college, you leave a community that’s similar to your age group. Making friends as an adult requires momentum, but it’s not impossible. Although not everyone is going to appreciate your work, the people who think like you will.

“The world is in perpetual motion, and we must invent the things of tomorrow… Act with audacity.” ~ Madame Clicquot

Become less risk-averse because the world stagnates without innovation. Always be open to new ideas that may cause a breakthrough in an organization.


Why Are Goals So Important for Our Lives?

Have you ever struggled in goal setting or wanted to learn how to tackle your goals in the most effective way? Read on to learn more about the importance of pursuing measurable, challenging, and achievable goals.

By: Mary Stephenson

“Every thousand-mile journey begins with a single step.” –Lao Tzu, Ancient Chinese Philosopher

Whether it is a person’s life, or an organization, having a goal to set the direction of where to go is vital. If there is no goal, a person or business may step off in the wrong direction. Goals do the following for our personal and professional lives:

  1. Focus – Provide a common target toward which all resources (human and financial) can aim.
  2. Coordinate – Enable company personnel to coordinate efforts to reach the destination.
  3. Measure – Allow everyone to (1) dynamically determine their position relative to the goal and (2) take corrective action to getting back on course.

 So, what’s missing from many goals? To start, when asking the question “What’s your goal?” many common answers are vague and lack specificity. It’s critical that goals have a useful target at which to aim, as well as a benchmark to measure performance. To solve these problems, a person needs to make sure goals that are put in place are measurable and challenging. Measurable goals allow for easy evaluation of progress. Challenging goals keep everyone interested, help to avoid boredom, and motivate people to reach their potential. If too easy, goals will bore and de-motivate people. If too difficult, goals will frustrate and disappoint individuals and employees that find it nearly impossible to achieve them.

Another common problem that people run into when developing goals is creating too many to focus on. If you’re anything like me, I’m sure you can relate to that overwhelming feeling of not knowing what to tackle first because of placing equal weight on all goals. My Dad always says, “If you have more than 3-4 goals at a time, you don’t have any goals at all.” And you know what? The older I get and the more I try to improve my own goal setting, the more I realize he’s so right. If you have more than a few goals at a time, it is very easy for the mind and body to feel confused.

A successful plan starts with the right goal. If a person can develop a measurable and challenging goal that helps him or her to realize potential, the thousand-mile journey that Lao Tzu mentioned will take a person to the right place. Another ancient Chinese philosopher, Sun Tzu, once said, “All battles are won before they are fought.” To win the battle, or conquer the goal in this case, a person needs to craft a good, strategic plan. And good, strategic plans always begin with measurable, challenging, achievable goals.

“If you believe you can achieve your goal and you believe you deserve to achieve it based on your training and preparation, there will be no stopping you.” –Allie Burdick