Leadership

The Executive Board is the foundation of the organization. Together, they work as a team to create, plan, and execute the great opportunities IC PRSSA has to offer.


Current Leadership


lauraLaura Heppes,
 Co-President

Laura Heppes is a senior Integrated Marketing Communications major and Live Event Design and Management minor from Mount Hope, New York. In the past, Laura has interned for Orange Bank & Trust Company as the Marketing and Events Intern where she wrote press releases, planned client events, and managed the bank’s sponsorships of “An Evening with Tim McGraw” and the 50th Anniversary of Woodstock at Bethel Woods Center for the Arts. After undergrad, Laura plans to attend law school and specialize in either marketing or media law. Outside of PRSSA, Laura is the Executive Director of Ithaca College BomberTHON and enjoys traveling, baking, and watching Love Island.

Tyler Bilodeau, Co-Presidenttyler

My name is Tyler Bilodeau, and I am a Senior Integrated Marketing Communications Major with a Live Event Design/Management Minor. I am originally from the small town of Camden, Maine, so I grew to love good seafood and the water! Two summers ago I interned at GraySquare, a sales/marketing consulting firm in Cambridge, MA, and this past summer I worked at a local supermarket. Both of these jobs allowed me to learn some crucial skills in sales, teamwork, public communication, and it made me appreciate how certain kinds of management can affect the morale and drive of an office. I look forward to serving as your Co-President this year!

Grey LarkinTreasurergrey

Grey is a senior dual Accounting and Business Administration with a Finance concentration major with minors in Business Analytics and Writing from Hooksett, New Hampshire. During her studies, Grey has worked as a bank teller for Woodsville Guaranty Savings Bank and completed internships at Clean & Healthy New York and Aya Payments. Outside of PRSSA, Grey works as a Business Service Assistant at Information Technology and as a Peer Career Advisor in Career Services. She is also the Treasurer of IC Books Thru Bars, a member of the Business Peer Advisors, and is part of several honor societies on campus. Grey loves to stay active (hiking, biking, kayaking, and skiing/snowboarding) and during quarantine she got really involved in arts-in-crafts projects like paint-by-numbers. She also enjoys practicing photography and reading! After graduation, Grey plans to move to the city and work in the corporate finance industry.

biancaBianca SummervilleDirector of Communications
Bianca is a senior Integrated Marketing Communications major and Legal Studies minor from Elmira, NY. This past summer, Bianca was the community engagement intern at the Food Bank of the Southern Tier. She helped plan and coordinate Tour de Keuka, one of the Food Bank’s two marquee events, which raised over $100,000 (the equivalent of more than 300,000 meals for the community) between sponsorships, peer-to-peer donations and corporate matches. Outside of PRSSA, Bianca is the Director of Client Services for Students Consulting for Nonprofit Organizations, an on-campus, student-run nonprofit consulting firm. In her spare time, she can be found at Ithaca’s best-kept secret, the Alley Cat Cafe.

grayceGrayce Smith, Director of Promotions

Grayce is an Integrated Marketing Communications major with a minor in Art. She has earned past internship experience in marketing where she has designed brochures that have been distributed globally, organized trade shows, developed a company’s social media pages, and written speeches, news releases, and company newsletters. Her other on-campus activities include the American Marketing Association, BomberTHON and being the Marketing Director of Habitat for Humanity. From a small farm town in Connecticut, Grayce has grew up loving the outdoors including kayaking, camping and petting every dog she sees. However, when indoors you can find her eating chips and salsa while watching shows like Bones and Bob’s Burgers.

nicholas

Nick SimeoneCo-Director of Events

Nick is a Junior Integrated Marketing and Communications major. He is looking forward to starting his internship at Miles High Productions in the Fall semester. He enjoys public relations and promotion within the music industry. He has previously done work as a marketing specialist for a medical group in his of New Jersey.

Neha Patnaik , Co-Director of Events

Neha is a sophomore Integrated Marketing Communications major with a minor in Live Event Design and Management from Basking Ridge, NJ. She has been wanting to pursue a career in PR for a long time and is excited to be able to gain experience in the field during her time at IC. This past summer she worked at the entertainment PR agency ID, where she was able to produce publicity material for a number of celebrities, brands, and TV shows and films. In her free time, she enjoys discovering new comedians, watching movies and finding new places to eat for her next trip to NYC.

elizabethElizabeth RaiffCo-Director of Digital Media

Elizabeth is a senior Integrated Marketing Communications major with minors in Honors and Deaf Studies from Buffalo, NY. This past summer, Elizabeth interned at Renoun Creative Agency in Buffalo and was an IRTS Future Media Leader All-Star in NYC. She had a lot of fun, and was thankful for those wonderful opportunities. Outside of PRSSA, she is a Leadership Scholar and enjoys participating in Service Saturdays around the Ithaca Community. On the weekends, she enjoys exploring Ithaca and going to the farmer’s market. Since she’s from Buffalo, she’s used to the snow and loves the winter season!

Screen Shot 2020-11-13 at 3.10.50 PMJulia Colucci, Co-Director of Digital Media

Julia is a sophomore Integrated Marketing Communications major with a double minor in Business Administration and Live Event Design and Management. She is from Mahwah, New Jersey, which is only 40 minutes away from NYC, where she hopes to live after graduation. Julia works as a Student Leadership Consultant (SLC) in the Office of Student Engagement (OSE) at Ithaca College. She absolutely loves her job there because she gets to help all the student organizations at IC run smoothly, as well as make promotional material for the OSE and plan different cool events for kids on campus. Julia is also in the Leadership Scholar Program and the Vice President of the Park AdVenue branch of the American Advertising Federation. Outside of academics, Julia loves spending time with friends and family, hiking, photography, trying new food, and exploring new places.

Screen Shot 2020-11-13 at 3.07.14 PMBethany EdwardsSecretary

Bethany is a senior IMC major and Live Event Management and Design minor from Rochester, NY. She has been a member of PRSSA since her freshman year, holding positions on the eboard as Secretary and Director of Communications. In addition, she has worked as a Student Leadership Consultant in the Office of Student Engagement and is currently the Chair of Events for Senior Week. Bethany has completed PR internships at Dixon Schwabl Advertising and most recently at NBCUniversal as part of the ICLA program. While interning for these companies, she wrote press releases, compiled press clips, and drafted talent interview requests for primetime programming. Upon graduation, she plans to work in entertainment publicity and talent management. She loves The Bachelor, mac and cheese, and as of recently, playing Catan.

Faculty Advisor: Arhlene Flowers

Arhlene Flowers, associate professor in Integrated Marketing Communications, has extensive public relations experience on both the agency and corporate sides. Prior to joining Ithaca College in 2006, she held management positions at leading New York City public relations agencies, including Ruder Finn and Hill and Knowlton. She has represented clients on six continents, including a wide range of governments, nonprofits, and public and private companies. She also served as corporate public relations director worldwide at Four Seasons Hotels and Resorts, based in its Toronto headquarters. She holds a B.A. from New York University and an M.P.S. from the New School. Her research has been published in academic journals and presented at academic conferences. Her book, Global Writing for Public Relations, was published by Routledge in 2016.