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Surviving the Holiday Season as a Communications Professional

Take some advice from blogger Amanda Emmer about important steps to take to succeed in this crazy holiday season!

By: Amanda Emmer

‘Tis the season to be jolly and kiss your coffee. That’s right, December is here, and everyone knows that it is one of the craziest times of the year. From corporate employees to baristas, everyone at work will be slammed during the holiday season. The PR and communications industry are also more demanding and stressful during this time of year. Luckily, I have some tips to help any communications professional survive the holiday season.

With all the holidays that take place during this time of year, there are many clients and consumers that want specific services. A lot of companies will be launching holiday campaigns, which means that communications professionals are busy with strategic planning, all the way into execution. Due to the nature of the holiday, there is also a lot of competition between companies that sell similar products and services. It is crucial for people in communications to grab consumers’ attention in the most efficient way possible.

PR is known to be a stressful job. In 2016, PR Week ranked a PR executive at #6 for one of the most stressful careers. As I finish my last week of my internship, I am immersed in the many tasks that must get accomplished in the next few weeks. Everyone around me is busier than ever, with more on their plate than usual. I have learned that PR is a very demanding job, even not during the holiday season. Some of these demanding aspects include research, detailed planning and reaching out to the press and other professionals. On top of that, it is important to make not only your clients happy, but also make your bosses happy.

Even though the job will get demanding and stressful, a public relations or communications role is very rewarding. To overcome the craziness of this holiday season, here are a few tips:

  • Maintain a positive and friendly environment – everyone is just as stressed as you are.
  • Take a deep breath and remain calm.
  • Remember to always take breaks. When possible, also take time away from the computer, as studies have suggested that it can contribute to stress. Try taking a walk outside or just around the office.
  • Don’t be afraid to ask for help, not only if you don’t know how to do something, but also if you feel stress and overwhelmed.
  • Try to relieve stress by writing everything down to get it out of your head.

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  • Plan fun activities to do outside of work.
  • Don’t procrastinate! Waiting to the last minute to complete a task will only increase your stress.
  • Bring your favorite snack to work to reward yourself throughout the work day.
  • Listen to music throughout the day (if you can) or on your break.

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Sources:

  1. International Association of Business Communicators Conference Leave a reply
  2. The Promotional Powers of Social Media Leave a reply