Read all about our VP of External Communications Katie Beaule’s experience interning with the Rhode Island School of Design this summer!

By: Katie Beaule

This summer, I worked in the Continuing Education department at the Rhode Island School of Design. As a social media intern, I was given the task of reviewing and revising the department’s social media plan. The Marketing & Communications Department and I developed definitive goals for the various social media accounts and worked on increasing audience engagement through new interactive campaigns.

One project I worked on this summer was to help the department brainstorm and develop an online campaign for their Pre-College program. I shot and edited a series of short YouTube videos that featured the high school students who were attending this year’s program. The videos highlight the benefits of the Pre-College experience and will be used as promotional materials for the upcoming year. 

The work I was doing this summer was incredible. Being able to produce both strategic and creative materials during my time at RISD was a valuable experience, as I enter my senior year. Although the summer is over, I still work with the department as it continues to develop its new social media plan.